'The Day' Online Newspaper for Schools features Star Wars

Another example about how 'Star Wars' is dominating the media on the day of the London premiere, plus some very helpful links for your case study:

http://theday.co.uk/arts/new-star-wars-premieres-as-fans-debate-meaning

Links 'The Day' gives to other articles about the marketing/branding of 'Star Wars':
http://www.bethinking.org/culture/feeling-the-force-star-wars-and-spiritual-truth
https://www.probe.org/the-worldview-of-star-wars/
http://www.telegraph.co.uk/film/star-wars-the-force-awakens/george-lucas-box-office-disney/
http://www.theatlantic.com/business/archive/2015/11/the-force-awakens-sales/417642/
http://www.wired.com/2013/02/star-wars-fx/
https://www.youtube.com/watch?v=sGbxmsDFVnE