Examination Practice

AS OCR Media Studies Audience and Institutions: Film Industry

Assessment Objectives:

AO1: Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression. ( 30% of the mark)

AO2: Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating their own practical work. ( 20% of the mark )

Write a brief plan which addresses the question's key words.

Think about your institution(s) and how they target their audiences in the UK.

What are/were the issues and patterns for:

• Production
• Distribution and Marketing
• Exhibition
• Exchange
• Technological Convergence (can be in any of the above)
• Synergies (can be in any of the above)
• Cross Media Ownership, etc.?

Remember to analyse the exam question for its key words and phrases to ensure that your answer's ARGUMENT is relevant. It's good exam technique to use some of the question's key words and phrases in your introduction to get you started with your essay's argument. You also need to refer to the question's key words and phrases regularly in subsequent paragraphs in which you make various points in your argument.

AO1 is the most important assessment objective for Institutions and Audiences: (Disney) You can show a broader context by making comparisons with Disney, a big US institution and its films to throw light on the issues facing UK based institutions for choices of genre, budgets, casting, technology, special effects, marketing, exhibition, the targeting of audiences, critical reception, etc.

AS and A2 Media Studies: Institutions and Audiences (G322 Section B) Practice question and answer

Practice Exam Questions

Answer the questions below, making detailed reference to examples from your case study material to support the points made in your answer.

1. To what extent has the internet played a significant role in the marketing and exchange of media products in the area you have studied? (June 2016)

2. To what extent does media ownership have an impact on the successful distribution of media products in the media area that you have studied? (June 2015)

3. The increase in hardware and content in media industries has been significant in recent years. Discuss the effect this has had on institutions and on audiences in the media area you have studied. (June 2014)

4. Evaluate the role of digital technologies in the marketing and consumption of products in the media area you have studied. (June 2013)

5. Discuss the issues raised by media ownership upon the diversity of media products and services available to audiences in the contemporary media area you have studied. (January 2013)

6. "Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences." To what extent do you agree with this statement in relation to your chosen media area? (June 2012)

7. To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied? (January 2012)

8. "Successful media products depend as much upon marketing and distribution to a specific audience as thy do upon good production practices." To what extent would you agree with this statement, within the media area you have studied? (June 2011)

9. Discuss the issues of media ownership in the production and exchange of media texts in your chosen media area. (January 2011)

10. What significance does the continuing development of digital media technology have for media institutions and audiences? (June 2010)

11. "Media production is dominated by global institutions, which sell their products and services to national audiences." To what extent do you agree with this statement? (January 2010)

12. Eric Fellner, who heads Working Title Films argues, "It's not the film industry, it's the film business".
To what extent to you agree with this statement?

13. "Media production is dominated by global institutions, which sell their products and services to national audiences." To what extent do you agree with this statement? (January 2010)

14. To what extent is production, marketing and distribution important for an institution's success in the British marketplace?

15. How important is technological convergence for institutions and audiences within a media area which you studied?

16. To what extent have audiences influenced and affected an institution which you have studied?

17. Discuss the issues raised by an institution's need to target specific audiences within a media industry which you have studied.

18. To what extent has exhibition and exchange affected an institution which you have studied?

19. To what extent does media ownership have an impact on the successful distribution of media products in the media area that you have studied?