Fact bank for your Audiences and Institutions Case Study
https://www.theguardian.com/film/2017/mar/19/beauty-and-the-beast-smashes-the-box-office-in-opening-weekend
Disney’s Beauty and the Beast has broken box office records after taking £18.4m over its opening weekend.
The huge haul means the live-action version of the animated classic, which stars Emma Watson as Belle and Dan Stevens as the Beast, is the fifth highest grossing three-day opening of all time and the highest grossing three-day opening weekend for a PG movie.
The Saturday box office of £7.9m was the second highest grossing Saturday ever, only behind Star Wars: The Force Awakens.
In the UK and Ireland it also delivered the biggest Disney live-action opening of all time, the biggest March opening weekend of all time and the number one opening of 2017 to date.
Beauty and the Beast now has the biggest opening ever for a musical in the UK, ahead of Universal’s Les Misérables which had grossed £8.13m.
http://variety.com/2017/film/box-office/beauty-and-the-beast-box-office-1202011662/
From 'Variety' Magazine online:
From 'Variety' Magazine online:
“Beauty and the Beast,” the studio’s latest live-action update of a cartoon classic, waltzed its way to a towering $170 million debut this weekend, setting a new record for a March opening and solidifying the Mouse House’s status as the dominant player in the film business. No other company can match the streak that Disney is currently enjoying, thanks to a series of multi-billion acquisitions that put the likes of Pixar, Marvel, and Lucasfilm in its Magic Kingdom. Last year, the studio accounted for more than a quarter of all domestic ticket sales, and 2017 brings the release of sequels to “Guardians of the Galaxy,” “Cars,” and “Thor,” in addition to “Beauty and the Beast.”
“I don’t know if they made a deal with the devil, but Disney is an awfully potent empire right now,” said Jeff Bock, an analyst at Exhibitor Relations. “You continue to shake your head and roll your eyes, but they can do no wrong right now and that has all the other studios salivating.”
“Beauty and the Beast” represents another part of Disney’s branded strategy. It’s the latest fairy tale adaptation to hit screens. Others in the lucrative group include “Alice in Wonderland,” which picked up $1 billion worldwide; “Cinderella” with its $543.5 million global haul; and last year’s “The Jungle Book,” which racked up a mighty $966.6 million after finishing its run. Remakes of “Dumbo” and “Mulan” are already in the works, as Disney commits to putting a live-action spin on the bulk of its animated properties (Fans of “Treasure Planet” may be out of luck).
Digital Marketing for Beauty and the Beast
Instagram:
1. Ariana Grande - who shares a duet with John Legend covering Celine Dion's original 'Beauty and the Beast' song for the 1991 film...
· On 31st January 2017, the day the final trailer released, Grande put up the final trailer promoting it to her 95.2million followers, she also is on the soundtrack
· Also put up a photo promoting the film on a billboard in America
· Featured on the Beauty and the Beast's instagram
2. Emma Watson - who stars in the film as Beauty
· Uploaded the film poster onto instagram which gained 1.5m likes and 16.9k comments
Twitter:
1. @beourguest twitter account
· 107 tweets
· 12 following
· 107,000 followers
· Promoted the final trailer with links to buy tickets
· Had links to Disney website / Beauty and the Beast's website.
Apps:
1. Disney Stickers: Beauty and the Beast – 21st Sept 2016
· Add beauty to your iMessages and transform your chat thread with this Beauty and the Beast sticker pack
Snapchat:
1. Daily News featured on Snapchat. Really popular movies have Snapchat filters - not sure if Beauty and the Beast will do this, but watch this space!
Celebrity Marketing:
1. Tammy Hembrow model
· Product marketing by giving products to models, Rose that last a year – instagram
Merchandise:
1. SWAROVSKI
· BEAUTY & THE BEAST LIMITED EDITION 2017 - £8,995.00
Websites:
1. The drum
· Chosen Beauty and Beast Final Trailer as the AD of the Day 31st January
2. Glamour
· Reported that 7th July 2016 teaser poster
Trailers
- First trailer for the film broke all viewing records November 2016
Beating Star Wars the force awakens: the force awakens
- Glamour reported the teaser trailer released 23rd Mary 2016
Use of well-known writers with previous hits:
Screenplay: - Stephen Chbosky (Perks of being a Wallflower)
and - Evan Spiliotopoulos (Tinkerbell the lost treasure and Huntsman)
DISNEY FACTS
Argument against the idea that Disney films are always successful: not all Disney films are a success. 'John Carter' (2012) had a production budget of $275,000,00 but it only just covered its costs, grossing just under $283,000,000 worldwide. It is thought that this is due to not finding the right target audience, not emphasising that the film is based on a classic sci-fi series of novels, the wrong title and the trailer failing to emphasise the romance or strong female characters, so losing the female audience.
- Disney owns 80% of ESPN
- Disney makes twice as much money from their theme parks as their films.
- Walt and Roy Disney formed Disney brothers cartoon studio in 1923 & in 1926 the name was changed to Walt Disney
- There are now over 100 Disney films on Netflix
- Moana made a total gross of $242,195,342.
- 1937- The first Disney film Snow White and the Seven Dwarfs made a total gross of $184,295,485
- 2013 Frozen had Disney's highest worldwide gross of $1,287,000,000
- Walt Disney company is now worth $169.3 billion
- The company makes around $1100 per second
- - Disney has produced over 653 movies
- - Disney's cable and tv business creates 43% of its revenue
- - DVD, Blu-Ray and Tv Distributions earn more money than movie debuts
- - In the US, Disney's advertising spending is $1.8 billion a year
- - The revenue of licensed merchandise and consumer products is $52.5 billion a year
- - DisneyLife became available in 2015 - "Unlimited Disney Magic" - Movies, TV, Books and Music for £4.99 a month, with the largest collection of Disney movies, available to download and view on all tablets and devices.
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