Thursday, 13 February 2014

How the film industry is using digital technology

One of the 13 goals the government has developed for the BFI (British Film Industry) is to "promote and encourage use of digital technology": http://industry.bfi.org.uk/media/pdf/p/r/TASFI.pdf

Check out this really useful website on how digital technology such as Twitter, Facebook and Instagram is being used to promote films:
http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/

And how relatively low-budget British films have achieved success through digital marketing:
Slumdog Millionaire (2008) - attracted 21 million online viewers:
http://www.utalkmarketing.com/pages/article.aspx?articleid=16147&title=how-‘slumdog-millionaire’-attracted-over-21-million-online-viewers

Essential for your essays!

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