One of the 13 goals the government has developed for the BFI (British Film Industry) is to "promote and encourage use of digital technology": http://industry.bfi.org.uk/media/pdf/p/r/TASFI.pdf
Check out this really useful website on how digital technology such as Twitter, Facebook and Instagram is being used to promote films:
http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/
And how relatively low-budget British films have achieved success through digital marketing:
Slumdog Millionaire (2008) - attracted 21 million online viewers:
http://www.utalkmarketing.com/pages/article.aspx?articleid=16147&title=how-‘slumdog-millionaire’-attracted-over-21-million-online-viewers
Essential for your essays!
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