It's worth considering in your exam answers the fact that global institutions such as Disney are increasingly turning to the UK to produce films, partly due to tax relief on films mad in the UK, which saves them huge amounts of cash. For example, Disney's Star Wars: Episode VII is being shot at Pinewood this summer (estimated budget $200m) as is the sequel to Marvel Avengers Assemble, Age of Ultron. See the article below.
Sunday, 4 May 2014
Thursday, 27 February 2014
Thursday, 13 February 2014
How the film industry is using digital technology
One of the 13 goals the government has developed for the BFI (British Film Industry) is to "promote and encourage use of digital technology": http://industry.bfi.org.uk/media/pdf/p/r/TASFI.pdf
Check out this really useful website on how digital technology such as Twitter, Facebook and Instagram is being used to promote films:
http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/
And how relatively low-budget British films have achieved success through digital marketing:
Slumdog Millionaire (2008) - attracted 21 million online viewers:
http://www.utalkmarketing.com/pages/article.aspx?articleid=16147&title=how-‘slumdog-millionaire’-attracted-over-21-million-online-viewers
Essential for your essays!
Check out this really useful website on how digital technology such as Twitter, Facebook and Instagram is being used to promote films:
http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/http://republicproject.com/15-ways-movies-are-using-the-internet-for-promotion/
And how relatively low-budget British films have achieved success through digital marketing:
Slumdog Millionaire (2008) - attracted 21 million online viewers:
http://www.utalkmarketing.com/pages/article.aspx?articleid=16147&title=how-‘slumdog-millionaire’-attracted-over-21-million-online-viewers
Essential for your essays!
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